Faceless Reese's Pumpkins Lawsuit: What the Court Actually Ruled

Absurd But True. Narration in the video is an AI voice, and the pictures are illustrations, not photos of the product.

The short version

In May 2024, shoppers filed a federal class action against The Hershey Company in Florida. Their complaint: the Reese's pumpkins pictured on the bag had carved faces, but the candy inside is smooth and blank. The case is Vidal v. The Hershey Co., S.D. Fla. No. 0:24-cv-60831.

What each side said

• The shoppers called the faces on the bag, in their words, "cool and beautiful carved-out designs", and said the picture misled buyers.
• Hershey pointed to the words printed next to the picture: "Decorating suggestion."

What the court did

• September 2025: the court dismissed the case for lack of standing, without prejudice. That means the plaintiffs were free to try again.
• They amended the complaint. In September 2026 it was dismissed again, for the same reason and again without prejudice.

What this does not mean

A dismissal for lack of standing is not a verdict on the candy or the packaging. No court has ruled on whether the bag was misleading. It also does not say the claim was silly. It says the plaintiffs had not shown the kind of injury a federal court can hear.

We checked the docket when we wrote this and will update the page if a new filing appears.

Sources

• Court orders of 19 September 2025 (ECF 47) and 16 September 2026 (ECF 75), Vidal v. The Hershey Co. on govinfo
• Claims Journal, 17 September 2026, report on the second dismissal

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