Why Isn't the Like Button Called "Awesome"?

Facebook's Like button was first called the Awesome button. So why did it end up as Like? Nova walks through what is known, and what reports only say.

Leah Pearlman pitched a one-click button in 2007. Justin Rosenstein helped build it. The team reportedly loved the name Awesome, but reports say Mark Zuckerberg wasn't sold, and the AP says winning him over took nearly two years. Reportedly, he preferred a plainer word. The button shipped as Like on 9 February 2009. Andrew Bosworth, who was on the team, later told his side of the story. Who proposed the name Like, and why, is told differently depending on the source, so this Short does not settle that.

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